Project
The EuTravel vision is to contribute towards the realisation of a sustainable and open single European market for mobility services by:

1.  enabling travel users (both businesses and private) to easily organise a door-to-door pan- European multimodal trip in accordance with their own set of criteria including environmental performance;

2.  providing multimodal travel service providers an easy and cost effective way to deliver optimal customised services to cater for any type of specialised multimodal travel needs;

3.  supporting policy decision making by contributing to the implementation of standards and regulations and facilitating fact-based EU policy making.

EuTravel will deliver an Ecosystem promoting and supporting Optimodal travel which will be populated with tools that tap into existing mainstream IT travel reservation systems and sources of travel data.

The potential societal, environmental and economic benefits of multimodal travel information, planning and ticketing services are huge. Societal benefits arise from supporting passenger rights to information, including those with special needs. Environmental benefits result from itineraries optimised for environmental criteria and increased use of public transport and other modes, such as cycling and walking. Economic benefits include new business opportunities for service providers in a growing market. 

On the road towards achieving its vision, the project will research and demonstrate innovative multi- modal travel for a party of one or more travellers. This will include searching for and presentation of synchronised and ‘dependable’ itineraries across different modes, booking, payment, and trip entitlement issuance termed herewith Optimodal Travel. Optimodal travel implies that itineraries are constructed according to user preference whilst seeking optimisation of environmental performance. Environmental impact will be presented with each itinerary option and users will be able to order results according to environmental criteria. Optimodality defined as inter-modal travel optimised with respect to synchronisation between modes, passenger experience and rights and environmental performance is the central theme of this project.

Aims


EuTravel aims to:


1.  Support the EU agenda towards an open and single market for mobility services by enabling travellers to organise a multimodal trip in accordance with their own criteria including environmental performance, providing multimodal travel service providers an effective way to deliver customised services addressing any type of specialised travel needs and facilitating fact-based EU policy making.

2.  Promote the creation of content, open and linked data for travellers enriching the travelling experience.

3.  Support travel industry players join forces towards realising an EU shared seamless mobility strategy and architecture. EuTravel will research and demonstrate Inter-modal travel optimised with respect to synchronisation between modes, passenger experience and rights and environmental performance (Optimodal Travel).

Approach


The project objectives will be realised by:


1.  Developing an open and readily usable Optimodality Framework aimed at integrating processes, data, and systems in a manner that eliminates interoperability barriers to the market place emergence of truly Optimodal travel services: from planning through booking and the full range of related travel support solutions.

2.  Delivering Optimodality Ecosystem Enablers, offering an open infrastructure that allows organisations to set up cost- effective integration of existing systems and to create value added multimodal travel services.

3. Organising and developing a Living Lab to experiment and evaluate new concepts and prototype solutions in real life multimodal travel scenarios and obtain data to quantify impact.

4.  Taking actions towards sustainable development including a Stakeholder Engagement Strategy and wide dissemination. EuTravel, unlike other projects/initiatives, will deliver an Ecosystem promoting and supporting Optimodal travel that will have higher chances of success as it will be populated with tools that tap into existing mainstream IT travel reservation systems and sources of data.


EuTravel will be addressing core optimodal travelling challenges at the following three levels:

1.  Policy level: Mapping policy implementation monitoring processes in the Optimodality Framework and establishing services to support fact based policy development particularly related to:
a. citizens’ rights protection e.g. Passenger rights, data protection, package travel directives etc.,
b. the environmental impact of transport and travel services.

2.  Business level: Dealing with diverse operation cultures; Development of NEW cooperative models between different stakeholders and agreed roles of the PUBLIC and private sector, focusing on data access and exchange.

3.  Technology level: Travel Industry specific solutions for inter-linked travel processes linked to Community owned data and search and booking/ticketing systems addressing:
a. Technical barriers due to incompatible technologies,
b. Data accessibility barriers due to the reluctance of transport providers to share information, particularly rail operators, the diversity in data formats and the lack of standardisation.